{"product_id":"becoming-la-raza-negotiating-race-in-the-chican-movements-paperback","title":"Becoming La Raza: Negotiating Race in the Chican@ Movement(s) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJosé G. Izaguirre III\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 1965, striking farm workers in the San Joaquin Valley sparked the beginning of the Chican@ movement. As the movement quickly gained traction across the southwestern United States, public frictions and splits emerged among activists over strategic political decisions. José G. Izaguirre III explores how these disagreements often hinged on the establishment of a racial(ized) identity for Mexican Americans, leading to the formation of La Raza Unida, a political party dedicated to naming and defending Mexican Americans as a racialized community.\u003c\/p\u003e\u003cp\u003eThrough close readings of figures, vocabularies, and visualizations of iconic texts of the Chican@ Movement--including El Plan de Delano, Rodolfo \"Corky\" Gonzales's \"I Am Joaquin,\" and newspapers like \u003ci\u003eEl Grito del Norte\u003c\/i\u003e and \u003ci\u003eLa Raza\u003c\/i\u003e--Izaguirre demonstrates that la raza was never singular or unified. Instead, he reveals a racial identity that was (re)negotiated, (re)invented, and (re)circulated against a Cold War backdrop that heightened rhetorics of race across the globe and increasingly threatened Mexican American bodies in the Vietnam War. In lieu of a unified nationalist movement, Izaguirre argues that activists energized and empowered La Raza as a political community by making the Chican@ movement multivocal, global, and often aligned with whiteness.\u003c\/p\u003e\u003cp\u003eFor scholars of political movements, US history, race, or rhetoric, \u003ci\u003eBecoming La Raza \u003c\/i\u003ewill provide a valuable perspective on one of the most important civil rights movements of the twentieth century.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eJosé G. Izaguirre III \u003c\/strong\u003eis Assistant Professor in the Department of Communication at the University of Colorado Boulder.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 270\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 21, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53855778603341,"sku":"9780271098760","price":65.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3304\/7117\/files\/Z2XW7wGXD9780271098760.webp?v=1778100625","url":"https:\/\/belfastbooks.us\/products\/becoming-la-raza-negotiating-race-in-the-chican-movements-paperback","provider":"belfastbooks.us","version":"1.0","type":"link"}