{"product_id":"for-god-country-and-coca-cola-the-definitive-history-of-the-great-american-soft-drink-and-the-company-that-makes-it-paperback","title":"For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMark Pendergrast\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe fizzy, \"marvelously entertaining\" (\u003ci\u003eLos Angeles Times\u003c\/i\u003e) story of the world's favorite beverage\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eFor God, Country \u0026amp; Coca-Cola\u003c\/i\u003e is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation--modern capitalism. \u003cp\u003e\u003c\/p\u003e With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--and with a new afterword bringing the story up to today--this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, \u003ci\u003eFor God, Country and Coca-Cola\u003c\/i\u003e is \"The Real Thing.\"\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMark Pendergrast\u003c\/b\u003e, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as \"Coca-Cola Row.\" Pendergrast is also the author of \u003ci\u003eUncommon Grounds\u003c\/i\u003e and many other books. He lives in Vermont.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 576\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.6 x 9.2 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 24, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53064834744653,"sku":"9781541606012","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3304\/7117\/files\/kO8yUiJNfP9781541606012.webp?v=1766602524","url":"https:\/\/belfastbooks.us\/products\/for-god-country-and-coca-cola-the-definitive-history-of-the-great-american-soft-drink-and-the-company-that-makes-it-paperback","provider":"belfastbooks.us","version":"1.0","type":"link"}