{"product_id":"green-gold-the-avocados-remarkable-journey-from-humble-superfood-to-toast-of-a-nation-hardcover","title":"Green Gold: The Avocado's Remarkable Journey from Humble Superfood to Toast of a Nation - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSarah Allaback\u003c\/b\u003e (Author), \u003cb\u003eMonique F. Parsons\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA lively and engrossing cultural history of the avocado and the people who transformed it into an American obsession \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Whether you're a history buff or just enjoy a chip full of guacamole, you'll be thoroughly captivated . . . \u003ci\u003eGreen Gold\u003c\/i\u003e is a well researched, captivating story.\" --Rick Bayless, James Beard Award-winning chef, author, and restaurateur \u003cp\u003e\u003c\/p\u003eThe avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, \u003ci\u003e Green Gold\u003c\/i\u003e tells the remarkable story of the fruit's rise to prominence as both a culinary and cultural juggernaut. \u003cp\u003e\u003c\/p\u003eAnchored by the story of two exceptional trees that stood out among hundreds of rivals, \u003ci\u003eGreen Gold\u003c\/i\u003e is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado's potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today's lucrative industry feand helped the avocado win a place among such supermarket staples as oranges and bananas. \u003cp\u003e\u003c\/p\u003eSet against the rise of Southern California as an economic and cultural powerhouse and featuring delightful recipes (including vintage versions of guacamole and avocado toast), \u003ci\u003eGreen Gold \u003c\/i\u003eis an entertaining and far-ranging exploration of the avocado's journey to a central place in the American diet and global imagination.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSARAH ALLABACK\u003c\/b\u003e is an author and historian specializing in architectural and landscape preservation. She grew up in Carpinteria, California and lives in Amherst, Massachusetts. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eMONIQUE F. PARSONS\u003c\/b\u003e is a journalist, an award-winning audio producer, and an avocado farmer. A native of Carpinteria, California, she lives in suburban Chicago.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 8.3 x 5.8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 20, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53756891791693,"sku":"9781640096769","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3304\/7117\/files\/raRVMGaAV19781640096769.webp?v=1776754742","url":"https:\/\/belfastbooks.us\/products\/green-gold-the-avocados-remarkable-journey-from-humble-superfood-to-toast-of-a-nation-hardcover","provider":"belfastbooks.us","version":"1.0","type":"link"}