{"product_id":"how-hip-hop-became-hit-pop-radio-rap-and-race-paperback","title":"How Hip Hop Became Hit Pop: Radio, Rap, and Race - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAmy Coddington\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eHow Hip Hop Became Hit Pop\u003c\/i\u003e examines the programming practices at commercial radio stations in the 1980s and early 1990s to uncover how the radio industry facilitated hip hop's introduction into the musical mainstream. Constructed primarily by the Top 40 radio format, the musical mainstream featured mostly white artists for mostly white audiences. With the introduction of hip hop to these programs, the radio industry was fundamentally altered, as stations struggled to incorporate the genre's diverse audience. At the same time, as artists negotiated expanding audiences and industry pressure to make songs fit within the confines of radio formats, the sound of hip hop changed. Drawing from archival research, Amy Coddington shows how the racial structuring of the radio industry influenced the way hip hop was sold to the American public, and how the genre's growing popularity transformed ideas about who constitutes the mainstream. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe author gratefully acknowledges the AMS 75 PAYS Fund of the American Musicological Society, supported in part by the National Endowment for the Humanities and the Andrew W. Mellon Foundation.\u003c\/i\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eHere it is--\u003ci\u003ebam!\u003c\/i\u003e The definitive story of rap, race, radio, and marketplace during hip hop's Golden Age. Amy Coddington combines an archivist's rigor and a raconteur's wit in documenting what those of us of a certain age remember but, perhaps, never fully grasped: how, amidst expanding racial inequalities and against all odds, rap music became the most popular genre in America.--Anthony Kwame Harrison, author of \u003ci\u003eHip Hop Underground: The Integrity and Ethics of Racial Identification\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Making use of trade publications that have received little scholarly attention, Coddington has crafted a provocative and lucid alternative history that tracks how the radio industry's engagement with hip hop in the 1980s and 1990s both reflected and shaped changing ideas about race and music.\"--Loren Kajikawa, author of \u003ci\u003eSounding Race in Rap Songs\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eAmy Coddington\u003c\/b\u003e is Assistant Professor of Music at Amherst College. Her work has appeared in the \u003ci\u003eJournal of the Society for American Music\u003c\/i\u003e and \u003ci\u003eThe Oxford Handbook of Hip Hop Music\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 226\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 12, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53756066529613,"sku":"9780520383920","price":74.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3304\/7117\/files\/qi1JmrO8za9780520383920.webp?v=1776722011","url":"https:\/\/belfastbooks.us\/products\/how-hip-hop-became-hit-pop-radio-rap-and-race-paperback","provider":"belfastbooks.us","version":"1.0","type":"link"}