{"product_id":"maverick-movies-new-line-cinema-and-the-transformation-of-american-film-paperback","title":"Maverick Movies: New Line Cinema and the Transformation of American Film - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDaniel Herbert\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eMaverick Movies\u003c\/i\u003e tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters's \u003ci\u003ePink Flamingos\u003c\/i\u003e at midnight screenings in the 1970s and found reliable returns with the \u003ci\u003eNightmare on Elm Street\u003c\/i\u003e franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the\u003ci\u003e Lord of the Rings\u003c\/i\u003e franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood's shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eAt long last, a top film scholar takes a deep dive into New Line Cinema's remarkable and most unlikely history, from an independent purveyor of midnight movies and slasher films after its founding in 1967 to the very top of the industry as a Warner subsidiary in the late 1990s and early 2000s. Mining a wealth of primary sources and trade press accounts, and with access to New Line's renegade founder and chief executive Bob Shaye himself, Daniel Herbert deftly recounts the company's rags-to-riches saga, culminating in the \u003ci\u003eLord of the Rings\u003c\/i\u003e triumph before its equally spectacular flameout. In the process, \u003ci\u003eMaverick Movies\u003c\/i\u003e firmly situates New Line as one of the most important Hollywood studios in the past half-century.--Thomas Schatz, author of \u003ci\u003eThe Genius of the System: Hollywood Filmmaking in the Studio Era\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a comprehensive history of postclassical Hollywood, a compelling road map of the volatile movie industry from the late 1960s through the early 2000s.\"--Jon Lewis, author of \u003ci\u003eRoad Trip to Nowhere: Hollywood Encounters the Counterculture\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e \"\u003ci\u003eMaverick Movies \u003c\/i\u003erevitalizes the field of distribution studies. Exhibiting the same archival dexterity he brought to \u003ci\u003eVideoland\u003c\/i\u003e, Herbert reconsiders how New Line's eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. \u003ci\u003eMaverick Movies\u003c\/i\u003e will engage scholars across media industry studies, production studies, and new cinema history.\"--Caetlin Benson-Allott, author of \u003ci\u003eThe Stuff of Spectatorship: Material Cultures of Film and Television\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDaniel Herbert\u003c\/b\u003e is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of \u003ci\u003eVideoland: Movie Culture at the American Video Store\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 21, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53756061614413,"sku":"9780520382350","price":74.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/3304\/7117\/files\/Uzn50x5TWS9780520382350.webp?v=1776721991","url":"https:\/\/belfastbooks.us\/products\/maverick-movies-new-line-cinema-and-the-transformation-of-american-film-paperback","provider":"belfastbooks.us","version":"1.0","type":"link"}